With inspiration from the Danish coasts, we have i.a. created a Nordic design with a focus on recycled plastic filled with quality and pampering for the hair - sourced from nature and produced with care at our own factory in Sweden. And then the care products in IdHAIR Elements Xclusive are vegan.
Although the series is based on our Nordic heritage, we also look around the world to find the best ingredients. That is why a fusion of ingredients from around the world is used in our products.